Final Cut Express is more limited in the video formats it supports. It can't handle true HD or ProRes footage. I like shooting with DSLR cameras, and I always have to go through a conversion process if I plan to edit the footage in Express. The important thing to note is that there are workarounds for format issues, but you want to avoid them if possible. The more passes you make in converting or compressing your footage, the more likely you are to reduce the image quality. Converting footage is also just, frankly, a huge time drain. If you're shooting HD regularly and using Final Cut Express, you definitely need a better workflow.MBS News
Thursday, November 18, 2010
Torn Between Buying Final Cut Pro or Final Cut Express?
Final Cut Express is more limited in the video formats it supports. It can't handle true HD or ProRes footage. I like shooting with DSLR cameras, and I always have to go through a conversion process if I plan to edit the footage in Express. The important thing to note is that there are workarounds for format issues, but you want to avoid them if possible. The more passes you make in converting or compressing your footage, the more likely you are to reduce the image quality. Converting footage is also just, frankly, a huge time drain. If you're shooting HD regularly and using Final Cut Express, you definitely need a better workflow.Monday, October 25, 2010
Important Rules of Thumb Before You Upgrade
Before you install a new version of any software you've been using, it's always a good idea to back everything up.
This means pictures, video, music, and text, but it also means project-specific files, which vary depending on the application. The idea is that, if anything goes wrong, you could feasibly resort back to the previous version of your software without losing any data. It's best to use an external drive, or an internal drive that is separate from your main one. Don't rely on the new install to leave your old project files alone. If something goes wrong, that could be irreversible.
For example, installing the new iPhoto will erase old iPhoto files stored in the trash. Some people store files in the Trash as a sort of intermediary, thinking they might restore the files later. Make sure everything you are considering keeping is somewhere safe!
The best way to do a safe backup is through Apple's Time Machine. This method is automatic and comprehensive. First, make sure the drive you're backing up to has enough space. Then activate Time Machine by going into System Preferences, clicking the Time Machine icon, and selecting your Back Up Drive. You can custom select which types of files you want to back up if you need to.
Do this before any major change takes place on your computer. We don't want you to lose all your hard work!
Call us at (301) 590-2555 with any questions.
Wednesday, October 13, 2010
Capture, Refine, Print with Francis Hills
Last week, MBS enjoyed a visit from fashion photographer, Francis Hills. He's been touring with Apple and sharing his workflow with local photographers and media professionals.
We had a great turnout at this event, and Francis brought creative energy to his presentation. As a working photographer, he was able to share his personal experience regarding the tools he uses throughout his workflow.
Francis took the attendees outside and demonstrated a live photo shoot with a volunteer. He covered tips for helping the subject relax and seem more natural.
He discussed file maintenance and the importance of using Apple Aperture's organizational and metadata features. He also covered the post production process of editing, as well as printing your photos at a professional level using the HP Designjet Series.
If you have any questions about any of these products or processes, MBS has some great in-house experts who can help you. Please don't hesitate to call (888) 354-0100.
Below are a few clips from his presentation. MBS frequently holds seminars like this , so keep checking our page at www.mbsdirect.com/events to stay up to date on our latest events, like the Digital Video Symposium on November 30th!
Wednesday, July 28, 2010
Final Cut User Group Reinitiated at MBS
Tuesday, June 15, 2010
HD Video Post Workflow
Wednesday, April 21, 2010
DSLR Workshop Program Initiated at MBS!


Thursday, February 18, 2010
The iPad
When the iPad was announced January 27th, it was heralded as a revolution in computing. Yet as many were quick to point out, the iPad is essentially iPhone technology taken to the next level, with a multi-touch sensor, larger hard drive, higher quality graphics and a faster processor. The familiar look and design left the general audience wondering exactly what was so innovative about it.
Business:
Specifically designed for travel and field work, the agile iPad opens up opportunities for journalists to take notes and write drafts on the spot, sending information back to their editors in real time. If future versions of the iPad come with a camera, it would be an all-in-one journalist's dream. Imagine if one device had both written and audio-visual newsgathering capabilities. Interviews and press conferences would be handled with ease. Breaking news could be captured and notated with timely accuracy.
Even for the casual consumer, news sites designed for the iPad are more accessible than ever before. Catching up on current events is easy anywhere you have a spare moment. Perhaps this could result in a complete cycle of reinvigorated journalism.
In just about every capacity, the iPad provides a lighter, faster, slicker alternative to available products. Once released, the areas with the greatest demand for mobility will have trouble remembering life before the iPad.
What do you think? Are there any other ways you can see the iPad having an impact? Would you buy it for business or for personal use? Do you agree with Apple's assessment that this is a revolutionary product? Let us know!



